Certificate in Web Development & Digital Marketing

Unlock the full potential of the digital world with our comprehensive “Certificate in Web Development & Digital Marketing” program. In today’s fast-paced business environment, a strong online presence is not just an advantage – it’s a necessity. This course is your pathway to mastering the skills required to excel in web development and digital marketing.

Course Overview:

Our integrated program combines two essential aspects of the digital landscape – web development and digital marketing. You’ll not only learn how to create stunning and responsive websites but also acquire the tools to effectively promote and grow your online projects.

What You’ll Learn:

•  Introduction to Website Designing
  • An overview of web design principles and trends
  • Understanding the user experience (UX) and user interface (UI) design
  • The importance of responsive design for various devices

  HTML and CSS Basics

  • Learning the fundamentals of HTML for structuring web content
  • Introduction to CSS for styling and layout
  • Creating a basic web page using HTML and CSS

  Responsive Web Design

  • Principles of responsive web design
  • Media queries for various screen sizes
  • Hands-on practice in creating responsive web pages

  PHP

  • Introduction to server-side scripting with PHP
  • Building dynamic web pages and forms
  • Interaction with databases and data retrieval

  Canva for Web Design

  • Introduction to Canva as a design tool
  • Creating visuals, graphics, and images for web content
  • Designing web banners and social media graphics

  Web Hosting and Domain Registration

  • Selecting and registering domain names
  • Choosing a web hosting service
  • Setting up and managing websites on a hosting platform

  WordPress & Other Content Management Systems (CMS)

  • Introduction to WordPress and other popular CMS platforms
  • Building and customizing websites with CMS tools
  • Managing and updating content efficiently

Digital Marketing:

•  Social Media
  • Introduction to social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
  • Developing a social media strategy
  • Content creation, scheduling, and engagement
  • Analytics and performance tracking

  Content Marketing

  • Understanding the role of content in digital marketing
  • Creating valuable and relevant content
  • Content distribution and promotion
  • Measuring the effectiveness of content marketing campaigns

  Website Marketing

  • Strategies for promoting websites effectively
  • Leveraging email marketing for website promotion
  • Social sharing and word-of-mouth marketing
  • Monitoring and optimizing website traffic

   SEO (Search Engine Optimization)

  • In-depth SEO techniques and strategies
  • Local SEO for businesses
  • Advanced keyword research and analysis
  • SEO tools and analytics

  PPC (Pay-Per-Click) Advertising

  • Introduction to PPC advertising and Google Ads
  • Creating and managing ad campaigns
  • Keyword selection and bidding strategies
  • Performance monitoring and optimization

  Web-Based Advertising

  • Various forms of web-based advertising (display ads, native ads, video ads)
  • Ad networks and platforms (e.g., Google Display Network, social media ads)
  • Measuring ad campaign success and ROI
  • Ad creative and design principles

Why Choose Our Course:

• Experienced Instructors: Learn from experts with years of practical experience in web development and digital marketing.
• Hands-On Projects: Apply your knowledge through real-world projects and case studies.
• Flexibility: Choose from in-person or online classes to suit your learning style and schedule.
• Dual Certification: Upon completion, you will receive two recognized certificates for web development and digital marketing.
• Career Opportunities: Unlock a world of job prospects or start your own web development and digital marketing venture.

Who Should Attend:

• Aspiring Web Developers
• Digital Marketing Enthusiasts
• Small Business Owners
• Entrepreneurs
• Anyone Seeking Versatile Digital Skills

Course Details:

• Duration: 6 Months
• Format: Offline or Online
• Tuition: ₹ 25999

Experience the power of a holistic approach to the digital realm. Enroll in our “Certificate in Web Development & Digital Marketing” program today and embark on a journey towards a rewarding and dynamic career in the digital world.

Ready to master the art of web development and digital marketing? Contact us now to enroll or get more details about the course!